Ramona Landeros

Rooted in the rich soil of San Juan, Texas, I grew up with the sound of Tejano and Conjunto music to the likes of Ruben Vela, Tony de La Rosa, and the famous Little Joe y La Familia. The music echoed through my life—a powerful influence that was passed down from my father. Coming from a proud farmworker background, I carried that heritage with me to California. I have a deep commitment to culture and community. Staying in California, I channeled my passion into founding a festival that celebrates the Tejano music I’ve always loved, keeping its rhythms alive for generations to come.